Versa Shore Management Team

Shawn Rao, CEO and Founder

Shawn founded Versa Shore Inc. in 2003 and is the CEO of the company. Shawn has over ten years of experience in technology sales, management, and delivery. He has led the delivery of several CRM and BI projects across different industries such as Financial Services, Consulting, High Technology, Consumer Electronics, Pharmaceuticals and Telecommunications.

Shawn has developed business with high profile clients such as Hewlett Packard, Agilent, Fujitsu-Siemens, TIAA-CREF, Sony and Cisco. Shawn has significant expertise in developing enterprise data warehouse solutions to meet complex reporting needs of large global conglomerates based on leading platforms such as Siebel Analytics and migrating reporting from legacy and other BI tools such as Business Objects, Brio, Cognos and Hyperion among others.

Prior to founding Versa Shore, Shawn was with BearingPoint and Tier1 Innovation. Shawn holds a Bachelor's degree in Electrical Engineering from University of Pune, India and an MBA from University of North Carolina.

Keith Conte, Director of Operations

Keith brings a well-rounded finance and IT consulting background to Versa Shore. He has spent over 15 years working with a broad mix of organizations (from small privately held companies to large multi-nationals) where he has been instrumental in developing results oriented solutions to solve business problems with emerging ERP, CRM and Data warehouse/BI technologies.

Keith has a successful track record at Logitech, KLA-Tencor and KPMG Peat Marwick among others. In addition to being a CPA, Keith holds an MBA and a Masters in International Affairs from the University of Pittsburgh.

Bruce Hobbs, Chief Architect

Bruce has over 25 years of data warehousing experience in his long and rich career. He has spend several years consulting with IBM, the California State University and others. His speciality is data warehouse design, OBIEE, Hyperion and system architecture for high scalability/availability.

Bruce has a strong history of successful data warehousing projects at clients like Logitech, Cisco, Polycom and Department of Education. Bruce has a BA in Mathematics from San Jose State University as well as a MA in Mathematics Education from Florida State University.

Versa Shore Advisory Board

Jay Baphna

Jay brings a wealth of management and high technology experience to Versa Shore. He started his career as a software developer and has most recently served as a Managing Director of a global manufacturing firm. In addition to his impressive track record in software engineering and solutions architecture, he has a strong background in developing and selling products and services.

Jay has expertise in building and implementing web ordering, inventory management, CRM and ERP systems across a variety of industry segments.

Jay graduated Summa Cum Laude with a Bachelor’s Degree in Engineering from Pune University and also holds a Certificate in Management from Harvard University.

Keith Johnson

Keith is a consulting services veteran with over 12 years of bleeding edge software implementation experience. He has participated in the delivery of more than 25 highly complex CRM and BI projects, with a variety of roles from project definition, design, configuration/development, testing and rollout.

His depth and breadth of global consulting clients is matched only by his technical expertise with enterprise integration, data loading and analytics tools. Keith holds several certifications in CRM and BI technologies and is considered a data guru in his circles.

Keith is currently a Technical Architect at Bobcat, a division of Ingersoll Rand and holds a Bachelor of Science degree in Telecommunications Management.