Let’s face it: complexity sucks. This is true when it comes to most things in life: complex solutions are not elegant. Complex things tend to break down quickly. And it’s certainly true that complex apps are more difficult to learn and to use. Yet, when it comes to mobile app strategy, most busi...
This week, content marketing company Kapost released its list of the Top 50 Content Marketers — and Salesforce came in at #10. That’s a big jump: Salesforce ranked #39 last year and did not make the list in 2012. “We’ve worked hard over the past year to make our content useful an...
Let’s face it — the idea of the true “cold call” is dead. There’s an abundance of information about the person that you’re calling, like on LinkedIn, so the cold call has gotten much warmer. It’s no longer out of the blue with no referral, information or relatio...
Since the holiday shopping season has officially begun, we’ve put together a handy guide for retailers looking to finish strong in 2014. Below, we’ve included five of our top tips for retailers this holiday season — including not overthinking email (seriously!), enabling your seasonal ...
The Salesforce World Tour warmed up Minneapolis yesterday! Another stop on the Salesforce World Tour was a huge success because of all of you who attended: great content, awesome demos and a whole lot of energy. Didn’t catch the Minneapolis Salesforce World Tour? We’ve got you covered! C...